In recent times, I see a lot of efforts in making environmentally sustainable alternatives. Starting from organic farming produce to sustainable clothes, seafood, edible cutlery, natural cleaning products, no-animal-cruelty cosmetics and fashion products.
The rate of innovation and its adaptation is still not enough. It needs to have a more wider range of acceptance. Everyone of us play an important role into that. We, consumers need to consciously shift our choices towards these products so that the manufacturers get enough incentive to produce more and innovate more. Governments also need to encourage such products by offering subsidies. Governments will not do it until the consumer demand shifts. So in my view, this is one place where we can't say anymore, 'what can I do? I am just an individual'.