Caring about the environment isn't easy. Often the path can be lonely with too many obstacles. Ignorance, mockery and excuses being the only persistent companion for miles. At times it may seem without hope, without any light at the end of the tunnel. But still there are some people who would choose that path over any other in an instant, again and again.
Aren't life's most difficult experiences considered to be the most rewarding? Being a mother, raising a kid or saving a life, many people still choose these experiences, knowing the path won't be easy.
Caring for the environment is something similar. The path isn't easy, but it's incredibly rewarding. So let's stop wishing others will take the actions necessary to save the environment and start taking actions ourselves.